I'm Aminul Islam Emon, a Web Analytics & Server-Side Conversion Tracking Specialist. As a GA4 consultant, I implement, audit and troubleshoot Google Analytics 4 for businesses that need reliable website analytics, ecommerce tracking and conversion measurement, so the numbers you report and optimise on reflect what actually happened.
GA4 only reports what it receives. When events are missing, duplicated or sent with the wrong values, reports look complete but tell the wrong story. Revenue doesn't match your store, campaigns get credit they didn't earn, and decisions about budget, products and your website are made on unreliable data. Ad platforms that import GA4 conversions inherit the same errors.
Store owners who need GA4 purchases, revenue and product data that line up with their store's orders.
Brands on other platforms that rely on GA4 to understand products, funnels and marketing channels.
Agencies that need GA4 implemented or repaired for clients, including white-label work.
Service businesses that need forms, calls and bookings measured as key events.
Teams whose GA4 reports are incomplete, inconsistent or no longer trusted.
Each project is scoped to your website and reporting needs. These are the areas I work on, individually or as a full GA4 implementation.
A GA4 property configured for how your business actually works, not just the default settings.
The full set of recommended ecommerce events. Each one needs a correct items array with consistent item IDs, plus currency and value, and purchases need a unique transaction ID so GA4 can report revenue accurately and ignore duplicates.
GA4 implemented through GTM so it's documented, testable and easy to extend.
The actions that matter to your business, marked as key events so they appear in reports and can be used in Google Ads.
A review of your current GA4 and GTM setup to find out why the data looks wrong, then fixing the cause.
Sending GA4 events through a server container you control. It can make data collection more dependable, but it doesn't remove every source of measurement loss.
Connecting GA4 and Google Ads so conversions and audiences are shared correctly.
Configuring GA4 to respect visitor consent. Consent Mode lets Google adjust measurement to consent choices; it doesn't recover all the data from visitors who decline.
I learn how your website and business model work, review your existing analytics and agree your measurement requirements.
We define the events, parameters, key events and ecommerce requirements GA4 needs to capture.
I configure GA4, Google Tag Manager and the dataLayer integrations your website needs.
Events are tested in GTM Preview, GA4 DebugView and browser network tools.
I verify event payloads, transaction IDs, revenue and key parameters, then document the setup.
The implementation method depends on what each platform allows: access to page code, checkout pages, order data and customer events.
GA4 ecommerce built around Shopify's customer events and checkout limitations, using GTM where it fits.
Shopify conversion trackingA dataLayer for store events sent through GTM, avoiding overlapping plugins that send duplicate purchases.
GTM-based GA4 tracking for forms, bookings, calls and key pages on non-store WordPress sites.
GTM added through custom code, with form and interaction tracking configured for GA4.
A dataLayer specification your developers implement, or that I implement with access to the code.
Other platforms are supported where they allow GTM or a dataLayer; the approach is confirmed during the audit.
Published case studies where GA4 was part of the tracking I implemented.
The site had no structured tracking, missing conversion data and inconsistent numbers between platforms. I implemented GA4 alongside Meta Pixel and Conversions API and Google Ads conversion tracking, using GTM web and server containers on Stape.io.
Read the Webflow case studyConversions had to be tracked consistently across Latvian, English and Russian pages, with forms, quote requests, Calendly bookings and WhatsApp clicks. I built a centralised GTM setup with language-aware triggers reporting into one event schema, and mapped those events into GA4 conversions.
Read the Multilingual site case studyI work remotely with businesses and agencies worldwide.
Share your website and what looks wrong in GA4. I'll review your setup and tell you what to fix first.
Request an auditSetting up GA4 properly for a new site, a migration or ecommerce tracking? Book a call to discuss the scope.
Book a callNeed someone to keep GA4 accurate as your website and campaigns change? Ask about ongoing support.
Ask about supportA GA4 consultant plans, implements and maintains Google Analytics 4 tracking. That includes configuring the property, defining events and key events, implementing ecommerce tracking, usually through Google Tag Manager, and testing that the data matches what really happens on your website.
Yes. Most of my GA4 implementations use GTM, with a planned dataLayer, mapped events and parameters, and documented triggers and variables, so the setup is easy to test and extend.
Yes. On Shopify I work within its customer events and checkout limitations to send ecommerce events, including purchases with item data, value, currency and transaction ID. The exact method depends on your store's setup.
Yes. Duplicates usually come from more than one tag, app or plugin sending purchase, or a thank-you page that fires again on reload. Missing purchases often come from checkout changes, redirects or broken triggers. I find the cause and fix it, including using transaction IDs so duplicates can be identified.
Some difference is normal. GA4 only records purchases from visitors whose browser sends the event, and consent choices, ad blockers, refunds, taxes, shipping and currency settings all affect the totals. Large or growing gaps usually point to a tracking problem worth auditing.
Yes. I implement WooCommerce ecommerce tracking through a dataLayer and GTM, and remove overlapping plugins that send the same events twice.
Every interaction GA4 records is an event. Key events are the events you mark as most important to your business, such as purchases, leads or bookings. They're highlighted in reports and can be imported into Google Ads as conversions.
Yes. I set up server-side GTM on Stape.io or Google Cloud and forward GA4 events through it, with consent-aware configuration. It can make collection more dependable, but it doesn't eliminate all measurement loss.
Yes. I link the accounts, configure the relevant events and key events, and help troubleshoot differences between GA4 and Google Ads conversion numbers.
It depends on your website platform, your tracking requirements, the number of events and how complex the implementation is. Share your project details on the contact page and I'll reply with a quote.
Server-side tracking setup with GTM & Stape.io. Recover lost conversions, beat iOS & ad-blockers, and improve attribution for Meta, Google & GA4. US & EU.
Learn moreGoogle Tag Manager consultant for ecommerce brands and agencies. GTM setup, audits and troubleshooting for GA4, Meta CAPI, Google Ads and server-side GTM.
Learn moreShopify conversion tracking setup with server-side GTM, Meta CAPI, Google Ads & GA4. Fix duplicate purchases and recover lost data. For US & EU stores.
Learn moreMeta Pixel and Conversions API setup for Shopify, WooCommerce and custom websites. Server-side tracking, event deduplication and GTM integration.
Learn moreShare your website and the analytics problems you're seeing, and we'll discuss the right implementation for your business.
Request a GA4 Audit